SEO techniques in 2021 are well outlined activities that help you get the desired results. It’s not always enough to publish new articles for the blog, you know?
When it comes to SEO techniques, I always think that, after all, the most useful thing you can do for a project is the publication of good content. Isn’t that the gist of a good search engine optimization strategy?
You have to be found and used by SERP to provide the public with the best possible results. This applies to SEO and SEM, without distinction. But does this apply to everyone?
Just follow the hard-nosed road and publish without peace? Not always, sometimes you have to think through the perspective of SEO techniques to get visibility on Google. What are the tips and strategies I have used on my blog?
The topics of the post
- SEO techniques: what they are and what they are for
- Blogging: positioning with new posts
- Improve CTR of the most effective content
- SEO techniques for pages, tags, and categories
- Work on your blog’s long tail keyword
- Update old posts with new content
- Find quality links for your domain
- SEO and SEM techniques: what do you do on Google?
SEO techniques: what they are and what they are for
This term means all the activities that allow you to increase site visits to obtain useful results for obtaining concrete results. So, it’s not just about having more clicks on the results but also about working to improve conversions.
So, to be complete and precise in defining the best SEO techniques, you need to approach the topic from a strategic point of view: you have to sell, generate qualified leads, obtain leads and requests for quotations. So how to improve the positioning of the website while maintaining this virtuous perspective?
Base on the main SEO techniques
- Each page must have title and meta description tags.
- Add sitemap.xml in the search console.
- Set up a simple, straightforward URL structure.
- Use a lightweight and undemanding WordPress theme.
- Compress each image to reduce weight.
- Point each page to the placement of search intent.
- Strictly abolish duplicate content.
Blogging: positioning with new posts
This is the basic rule of web marketing strategies that allows you to improve your web positioning: publish fresh content to gain important positions for your business. Having an editorial plan is important.
Because the blog works when you decide to place content to intercept a certain need of the public. That is to say, an audience that you can turn into a clientele that allows you to make money online with your work.
So, keyword research is crucial to understanding how to choose the keywords to be developed in articles to intercept the right audience. Here you will find the keywords to use in the website, articles, and fields of WordPress SEO by Yoast.
So, the first SEO technique to develop strongly: open a company blog, do good keyword research and start writing. Simple, right? The pace of publication can do a lot for the project, and not just for the increase in visits.
Improve CTR of the most effective content
A very simple job that only needs the Search Console. With this SEO tool, you can do research analysis. In practice, you can view the content that brings more traffic and evaluate the relationship between impressions and clicks.
That is, you can work on the CTR and find out if you can make sure that based on positioning it is necessary to operate to convince more people to click. Maybe people see the snippet but decide not to visit your page.
At this point, you can use the meta description to add a call to action. And entice people to click. Remember that SEO copywriters don’t have to write for search engines but use these tools to reach their audience.
SEO techniques for pages, tags, and categories
One of the big problems of those who think they have reached the maximum limit: they have not optimized what they do not see. Think about publishing new articles and following basic SEO solutions. But they forget that it has a ton of content on the website.
And often these texts just deserve to be improved. Landing pages for example they are meant to convert, that’s fine. But do they also have any chance of ranking on Google? And the service pages – who are they, contacts, portfolios – have they been edited? Do they have Google meta tags that can describe the content?
Let’s get to the point: tags and categories. Have you created taxonomies that overlap and cannibalize each other? Optimize these pages to eliminate those that are not needed and do not bring visits, add useful text and intercept search intent. Then I show you they start bringing visitors and everyone is happier.
Work on your blog’s long tail keyword
One of the most obvious SEO mistakes when doing your keyword research: you decide to choose the keywords with the highest search volume, to increase blog visits. Without forgetting that you don’t bring Google Analytics charts to the table.
Where to put keywords on a site? The answer is pretty simple, but it’s the choice that makes the difference. I prefer to avoid keywords that bring more traffic in favor of those that can intercept potential customers.
For this, I work on the long tail keyword. Have no idea what it is? Take a look at the image you find below; it explains everything in detail.
The keywords that manage to create a greater conversion opportunity are those found in the final part. Therefore, those that have more terms and that describe a search intent with greater attention and precision.
When you choose the titles to be included in the editorial calendar not against the keywords with more visits but intercept the queries that bring customers. They are the longest and most detailed ones, perhaps with a CPC that is not very high but not negligible.
Update old posts with new content
Have you published articles but believe that more can be achieved by publishing less? This is not an absurd idea, updating old articles is a good practice.
Especially if you want to work with what you already have online. Why think you can place new content when you already have something trying to accomplish this? He’s just waiting for extra gear. Maybe by optimizing:
- Title tag
- Meta description
- Internal links
- SEO friendly URL
- Image SEO optimization
- Title H1
- PDF SEO optimization
- Post subtitles (Heading)
- Create an internal menu
I believe that it is necessary to work constantly on this point. The relationship between freshness and SEO should not be questioned, always offering the best possible content is essential. For this, I follow the Ahrefs scheme.
What does this diagram say? If the article is recent, we leave it alone, otherwise, it enters the review cycle. Doesn’t it bring traffic? We review it. Does it matter but has it been dealt with badly? It is rewritten with 301 redirects. In short, among the best SEO techniques, reviewing old content can make a difference.
Find quality links for your domain
Are there SEO techniques to do link building and find quality mentions? I know a couple of them, I put them into practice on my blog and have always had good results. Most important rule: publish something incredible, unique, unrepeatable.
For example, an eBook or a list of resources. Maybe a model to carry out a specific operation of your professional universe. In short, you have to create something that acts as bait. Then start your SEO / digital PR work. Or:
- Identify people who might be interested.
- Contact bloggers who have web pages dedicated to the topic.
- Find out if they are willing to link to your content.
- Alternatively, propose a guest post to push it.
In other words, you have to do a job as an outreach blogger to find useful contacts and start bargaining. Another interesting solution: use Screaming Frog to locate the broken links of the blogs in question and propose a valid alternative.
SEO and SEM techniques: what do you do on Google?
Some realities cannot be questioned. Among these, KissAnime always mentions the good optimization of web pages. In this way, you can intercept the public but not only: increase the general quality of your project.
Is this enough to respect the SEO and SEM rules that give you good results in the SERP? Leave your opinion in the comments, let’s tackle this topic together.