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5 Examples of Successful B2Bs

1) LinkedIn

A thought-leadership platform and a social media platform for professionals, LinkedIn continues to be a leading networking platform that sets itself apart in the business-to-business market.

From sharing all types of content ranging from how-to’s, business articles, world news to job opportunities, the company has cultivated a reputation as a place to go for all smart insights about businesses.

If your business struggles socially or would like to be informed about industry topics or issues, then LinkedIn is the perfect place for you to be ‘in the know’ or meet other professionals in your field, digitally.

2) MailChimp

MailChimp is the world’s leading marketing automation platform, serving millions of customers from the smallest e-commerce shop to the largest online retailers. With the help of this tool, businesses can reach their target audience, nurture their relationship with them, and develop their brand.

Email marketing tools like Mailchimp make sending marketing campaigns more convenient. This is especially attractive to small businesses that cannot readily afford to hire professional graphic designers, let alone a full-time design team.

The Mailchimp campaign builder helps businesses create the perfect email marketing campaign regardless of if they’re looking to sell products, share some exciting news, or tell their brand story.

A service called GetEmail.io uses Big Data & Machine Learning Algorithms to help companies find email addresses from clients and customers. The tool allows you to find email addresses based on the first name, the last name, and the domain name of the company.

3) Slack

The Slack communications platform enables your business team to work together and collaborate effectively. Communication channels that are organized by topic or project have never been more practical for a business organization. If you have a lot of moving parts, remote employees, and a lot to organize, Slack makes the process of sharing content and organizing a workspace a seamless experience.

Slack helps teams deliver value across the globe with its easy way to communicate and the teams maximizing productivity. Hundreds of people are contributing throughout the world with numerous stakeholders.

4) Buffer

An application called Buffer allows users to manage multiple accounts on social media, so they can schedule posts across multiple social networks including Facebook, Twitter, Instagram, and LinkedIn.

The Buffer tool lets you reduce your workload, save time, stay sane and stay on top of your marketing efforts. All while being ‘active’ on social media as a business. That means that one has to post on social media at least once a day. Time is money to any business, so even the smallest tedious projects like posting to social media will wear you out.

5) Salesforce

SalesForce is a business-to-business software solution that’s not always easy to learn but maintains a centralized information repository of the entire sales process from start to finish.

Salesforce keeps your business organized and moving forward by helping you collect customer information, compile an accounting “Excel sheet” or helping manage your marketing and customer communication logs.