what is SEO stands for “search engine optimization

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It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning customers to your company.

Bots are used by search engines like Google and Bing to crawl web pages by moving between websites, gathering data about them, and indexing them. Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to help you find it at the moment.

The order in which pages should appear in the search results for a given query is then determined by algorithms that examine pages in the index while accounting for hundreds of ranking factors or signals. In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one will contain the solutions to your problems.

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