When the businesses hire web designer, they expect them to be adept at designing visuals and content as well as combining these two to produce remarkable results. The promotion and marketing strategies outlined by the businesses are dependent on it. Therefore, these are some skills that a successful web designer should have or try to inculcate:
1. Handling and dealing with images used in their designs:
Sometimes, the web designer can come across and choose a picture that would suit their designs the best. However, these pictures may not be correctly lit or clear enough for it to be incorporated in the design. The designer has to then edit the image suitably for it to enhance the web design they create.
2. Incorporation of graphics in the designs:
The web designers have to somehow indulge in the designing of graphics under the web designs that they have been creating. However, the difference between the two is that the graphics are created so that they stick for the longest duration but the web design is subject to constant alterations and updates according to the latest technological updates. The web designer should have both web design and graphic design skills for better chances of being hired. The businesses therefore should look to hire web designer with both these skills than visit here.
3. Providing a smooth experience for the users:
The experiences of a web design for someone is based on the specifics of the website which comes under the user interface of the designs. This interface means the optimization of the buttons, pages under the website, different categories or sections which make up the users’ experience. This increases usability of the website for the people visiting it. The user interface makes it easier for the people to navigate the website without any problems coming up.
4. Creating a responsive design for the website:
This incorporates the user experience or the UX part of the web design which is important too. The organizations usually hire web designer who focuses on the user experience alongside the user interface. This focuses on the whole picture that combines the dynamic elements with the interactive elements to create a responsive web design. This web design is a guide for the new visitors of the site so that they are eased in before they become frequent visitors. This includes the structure and layout of the web design such that the content is placed in an organized manner.
5. Making the web design compatible:
In the process of the creation and development of a web design, the web designer should be aware and informed that the website will be opened up on different devices and operating systems like Android and iOS. The cascading style sheets with its various elements should be usable on every portable device. The web design should be such that the content should be equally responsive on every device that the user is using it on. The layout should be paid attention to so that the users do not have to horizontally scroll.
6. Managing content of the web design:
The web designer has to incorporate loads of content on the website in an organized way. The content includes visuals and text that has to be managed by a content management system. When the businesses hire web designer, they should ensure that the designer is aware of and knows how to work on this system. This system makes the management of different facets of content easier and convenient for the web designer. The system can assign the routine updates that a web design has to go through like the availability of new content or announcements.
7. Knowledge of different programs used for web design:
The web designer should be aware of the major programs and the workings of these programs that are used while creating a graphic and web design. These could include software like Adobe Illustrator, Webflow etc. The designer should have an advanced knowledge of one or two software programs that are used in general and should also be aware of the basics of the other software programs. Apart from this, the software programs used for animations can be an addition to your skill set too.
8. Usage of colors in the right way:
The businesses should hire web designer who is not just knowledgeable about website design and graphic design but is also creative enough to add elements that complement the design. The major decision here lies with the selection of the color that will be used for the design. The web designer should first create the design in black and white and then add color to enhance its effect. The colors should help in the contrast and should not be too loud or too subtle. Some important aspects can be highlighted through the use of colors.
9. Establish symphony between all visual elements in a design:
The different forms of content like the textual part, the images, animations and videos and the other elements should be laid out in a structured manner so that one does not dominate the other and if used hierarchically, they should be prioritized according to the importance. Content that is necessary for the users to see should be written in bold and emphasized while the other can be normal. There should be consistency of this hierarchy throughout the design.
10. Usage of fonts in the appropriate and best way possible:
The fonts and the typography used by the web designers should be able to grasp the attention of the new visitors and make them visit the site after going through the content. The users generally go through the website if they see the fonts from a positive viewpoint. The typography should be easy for the users to read and simple enough to convey the message that the website wants to relay. The organizations should hire web designer who knows that the typography is just a means to relay the message and should be treated as such. It is a secondary priority while the content happens to be the primary one.
11. Awareness of the basics of web design and following them:
Creativity of the web designers is best received by the users when it is combined with the principles that have to be followed while creating a web design. These constitute the understanding that the web design should always be viewed as a whole and the individual parts should fit perfectly into it. It means that the designers should know the parts that would make the whole web design remarkable and set them apart from the other elements of design.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.