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Navigating digital marketing can be overwhelming for small and medium-sized businesses (SMBs). There are many elements to learn, and resource and budget constraints make it difficult to know where to begin. Since most SMBs don’t have dedicated (digital) marketing resources, they often don’t get started at all.
An Integrated Approach
Investing in an integrated strategy will deliver the best results – much more than the sum of its parts – and includes the following key pillars:
Enhanced Online Visibility: Employing Search Engine Optimization (SEO) ensures a business’s website is Google-friendly, featuring up-to-date and relevant content with the domain authority necessary to outrank competitors.
Expanded Customer Reach: Consistent and effective marketing communication maintains connections with customers, prospects, and industry peers. Utilizing outbound strategies such as email marketing and press releases amplifies the business’ outreach.
Credibility Establishment: Businesses must inform, educate, and inspire their website visitors. Content marketing through blogs, videos, and other media helps convey expertise, fostering authority and trust.
Brand Building and Audience Engagement: Social media, often underestimated by small businesses, plays a pivotal role. Active engagement on social platforms enables businesses to share their narrative authentically, fostering two-way digital conversations that can evolve into valuable opportunities.
Embracing the Digital Customer Journey
Recognizing that the customer journey is now digital, businesses must establish a presence across all available channels. Investing in an integrated strategy yields more benefits, ensuring that every element supports and enhances the others. Whether it’s driving traffic to a website or promoting content through social media, the components are interconnected.
Sustainable Momentum and Optimization
Creating momentum takes time and requires continual progress review. While maintaining an integrated strategy, businesses may choose to allocate resources strategically, exploiting areas with low-hanging fruit and addressing deficiencies in others.
Demystifying Digital Marketing with AscendX Digital
At AscendX Digital, we specialize in delivering integrated digital marketing services, covering the essentials for SMBs to get started and accelerate online. Our ongoing communication, sharing of insights, and guidance empower clients to become more informed and educated, leading to collaborative strategy-building.
Client Success is our Priority
For small and medium-sized businesses or Managed Service Providers (MSPs), AscendX Digital offers the Digital Accelerator Bundle—a comprehensive, integrated digital marketing solution to establish and maintain a comprehensive online presence, for a single, manageable fee. Discover more at www.ascendxdigital.com/DAS.