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The digital world offers endless passive income opportunities, and blogging is one of the most popular options. There are a series of basic steps to follow and some necessary tools to create a website and thus make money with Google AdSense.
Define a theme for your website
Before you start creating a website, you need to choose a niche that interests you and has a potential source of income.
Do your research and find out where you can stand out and attract an interested audience. There are websites where a series of main categories and subcategories are shown, where it is possible to get an idea, and where it is easier to get money in Google AdSense.
Register a Domain name and get Hosting
A domain is the designated name on the Internet used to identify the location of a website. The ideal is to choose a name associated with the theme you have chosen. This name should be short and easy to remember. For example: “houses.com”
You can purchase a domain from various domain registrar companies, such as GoDaddy, Namecheap, Bluehost or HostGator.
To buy a domain, you simply have to go to the registration website, enter the domain name, see if it is available, and make the payment.
Once you have purchased a domain, you will have the exclusive right to use that address on the Internet.
Look for a reliable hosting service to host your website. The most popular examples are Bluehost, SiteGround or HostGator.
The ideal is to buy the domain and hosting from the same company, so that it is easier to carry out the entire process and not take unnecessary technical steps.
Design and development of websites
There are tools like WordPress that allow you to create a professional-looking website without the need for programming knowledge.
From WordPress, it is possible to search for free themes and customize them to adapt them to the needs of the website’s theme.
To install WordPress, the following steps must be followed:
1. Make sure that the hosting platform you purchased has CPanel. From the CPanel administration panel, it is possible to directly install WordPress. Generally, the installation link appears at the bottom of the page.
2. In the event that it is not possible to install WordPress from the hosting platform itself, it is possible to download WordPress from the official WordPress website (https://wordpress.org).
In this way, you have to create a database in the web hosting service’s control panel.
Once WordPress is downloaded, you must unzip the file and upload it using an FTP program to the root directory of the website on the hosting service.
Accessing the website domain from the browser will initiate the WordPress setup steps. The previously created database information, including username, password and database name, must be provided here.
Once you get here, WordPress will be installed on the website.
3. Once installed, the WordPress admin panel can be accessed to customize and configure the site with themes, plugins and content.
Create quality content
Once the website has been created, it must provide relevant and valuable content to the audience.
Create regular posts in the form of articles, including some videos.
If you don’t know where to start, there are tools to generate automatic and effective titles, which can give you an idea of the content to create, such as the lookkle automatic title generator tool or the keyword tool, where from a word or phrase you can see a series of words or phrases where it is easy to investigate the competition and the importance of its headline.
The ideal is to have titles with words or long phrases with low competition and some visits. In the keyword tool, it is possible to view the number of monthly searches according to the competition on search engines such as Google.
There are other free keyword research tools, such as the one provided by Ahrefs.
When starting a website, it is advisable to use social media and basic digital marketing tools to drive traffic to your website.
Start by creating a profile on various social networks to share the content created on the web on accounts related to your niche.
Publish press releases for free on sites like PRLog.org or Free-press-release.com.
It must be taken into account that these sites have a series of policies and requirements to comply with when publishing a press release.
Interact in forums related to your topic or create new topics.
Google AdSense installation
Google AdSense is an advertising program created by Google. This program allows website owners to earn money by displaying ads on their websites. These ads are generated by Google and are displayed based on the content of the page and the audience of the website.
Website owners who want to use Google AdSense must register and get approval from Google.
To register, you simply need to have a Gmail email account.
Keep in mind that to be approved by Google, you must have a minimum amount of content on the site, whether 50 articles or more, and have some visits or web traffic.
Once approved by Google, you must place the code provided by AdSense on the website to be able to display ads.
When visitors click on these ads, the website owner earns a portion of the money the advertiser pays Google for advertising.
Use analysis tools
Use analytics tools like Google Analytics to see how your website is performing over time, or use web traffic analysis tools.